Engineering ≠ New features

Technical Accounting is a radical new way to understand engineering.

For non-technical stakeholders, engineering often feels like a black box. They don’t know exactly how it works - just that new features come out the other side. The fact that most “Agile” dashboards only measure byproducts like new features or alignment to roadmap only furthers the misconception of engineering as a feature factory.

Technical Accounting breaks the cycle by quantifying the real work of engineering itself - managing resourcing, maintenance, and architecture.

By building a common-sense, intuitive understanding of an organization’s technical platform, it raises the tech literacy of the entire org. Engineering is no longer a mysterious black box, but a tangible operation like any other function. (Read more)

◘ Turn engineering into a strategic partner, not order taker
◘ Intuitively communicate complex technical trade-offs and decisions
◘ Streamline staffing: identify bloat, bottlenecks, and key man risk
◘ Map and visualize technical debt, including critical maintenance

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'AI is going to hack Jira

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Productive teams don't measure productivity

It's become normal for engineering teams to get stuck in a vicious cycle of waste and bureaucracy. Here's how we got here, and how to break free.
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Engineering ≠ New Features

Your engineering team is not a feature factory. This dangerous misconception can kil your company.
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